Success Stories & Testimonials

  • "Absolutely fantastic investment!  This was the best choice I have made in regards to the business.  I'm walking away with the confidence and competency I was hoping to have.  The ROI is through the roof."

    - Rich L. | | Hudson, NH

  • "I had so much fun attending the five day barista class + one day intro to roasting. All of the instructors were so enthusiastic about sharing their extensive knowledge and passion for everything coffee. returned home from (ABCS) with a love for the specialty coffee business and feeling confident in opening our new coffee bar. Thank you everyone at Water Ave for being such an inspiration!!"

    - Kelly D. | | Ojai, California

  • Must applaud the individuals who have placed much emphasis and dedication into research, developing and implementing the teaching module which makes this class a success, namely Bruce, Matt, Jen, Mike and Zach love you guys. I would recommend this class to any aspiring baista and know that coffee will never be the same again.

    - Rena S. | | Trinidad

  • "I had an amazing 5 days during this course.  The instructors were all super friendly, knowledgable, and taught effectively.  Improvement in my latte art was almost instant.  Lots of the business aspect of running a coffee bar was also super helpful and practical.  Highly recommended!"

    - Michael T. | | Jakarta, Indonesia

  • "We traveled all the way from Cape Town, South Africa to Portland, Oregon to attend their course after discovering them on the Internet. The ABC course ranks as one of the best value for money courses I have yet attended. I was extremely impressed by the passion and breadth and depth of knowledge these guys have of their subject. You will take years and spend a lot more on “school fees” than taking some time out and making a small investment in your knowledge by standing on the shoulders of these “giants” and their decades of hands on experience."

    - Phil & Joshua G. | | Constantia, South Africa

  • "My wife and I drove up from outside New Orleans to attend this class!  I am very glad we did!  I would have lost so much money in bad business decisions that Matt and Tom made me aware of!!  It is definitely worth the money!"

    - David B. | | Alexandria, Louisiana

  • "For those looking to enter the world of specialty coffee, the Business & Barista + Introduction to Coffee Roasting 6-Day Workshop is a rite of passage! It is as though you go from "zero to sixty" in terms of coffee knowledge, appreciation and competency in one week. Not only does this course impart valuable information and skills, it welcomes you into a coffee family. This class is a must for any beverage professional."

    - Eileen M. | | Las Vegas, NV

  • This course has been a great eye opener, it is a must if you want to go into the coffee business knowing what to do and what to expect! Great information and wondeful hands-on training! Great instructors very knowledgeable and with a lot of expertise and coffee backgrounds! Loves this experience, learned a lot and enjoyed all the great company from all over the world that came to take this course!

    - Evelyn G. | | Fresno, California

  • "Amazing course!  Learned a great deal about the specialty coffee industry.   Now have a great foundation to make quality drinks and offer a great coffee experience to our customers.  Instructors were knowledgable and awesome teachers.  The business knowledge I learned about opening and operating a coffee shop is so valuable.  I would highly recommend this course to anyone opening a coffee shop."

    - Bill D. | | Huntersville, NC

Mr. Coffee

We discovered ABCS on-line while researching experts in the art of espresso creation. Jared, Matt and Bruce were fantastic in creating a customized educational program that allowed us to develop a deeper understanding of consumer consumption patterns and the science behind the art of espresso. Jared and Matt have extensive backgrounds in espresso and delivered targeted and specific training that blended the practical art of espresso with the consumer consumption trends. The ABCS staff, combined with the professional training center and their contacts within the coffee industry enables the school to provide a detailed, quality training program at an efficient cost. Thanks to Bruce and his staff, ABCS will be a major part of our product training.

Mike Fretwell | Manager Group Marketing Mr. Coffee/Jarden Consumer Solutions


 

Ghirardelli

The Ghirardelli Chocolate Company had a very positive experience with the America Barista and Coffee School (ABCS). We invited two of their instructors to attend a national sales meeting to train our foodservice sales force. They were very well prepared and brought invaluable expertise to the team. We now feel that we are better equipped to work within the field of specialty coffee to meet the needs of our customers. I would definitely recommend ABCS to any individual or group hoping to gain a more comprehensive understanding of the specialty coffee industry.

Chris Eklem | Director of Sales and Marketing, Ghirardelli Chocolate Company

Torani

I wanted to write to tell you how wonderful the ABCS training class was that I attended. I really enjoyed meeting all of you, and most importantly, learning from you. You guys are great!

I came back with so much more than the skill to make a good espresso (and latte art, too, of course!). In all seriousness, I loved interacting with everyone in class and learning about their individual situations. I also loved learning about the coffee industry in general. So much of what I learned I can apply to my job! (Not to mention to my real espresso experience!) If you ever need any recommendations or testimonials, let me know — I have already started spreading the word! I look forward to seeing you again soon. Until then, take care and once again, thank you!

Silvia Cheskes | Director of Marketing, Torani Syrups

Cappuccine

Attending ABCS is really a great way to learn about coffee using all of your senses. The class taught me how much more I could expect from a coffee beverage and to not settle for “just coffee.” ABCS shares with its students a world of knowledge and the experience is priceless. The hands-on training is fantastic. I had an amazing time and really learned so much. I couldn't believe how much I didn't know. I think the class is just superb and I have been recommending it to a lot of people, telling them it is crucial they attend.

Thank you for enlightening me and enhancing my love of coffee. 

Heather Haugh | VP International Sales, Cappuccine

Monin Flavorings

As a manufacturer's representative, I was relatively inexperienced at creating coffee drinks. I had no confidence to step up to the espresso machine and show a customer the benefits of making a mocha using our products. Now, I have complete knowledge and the confidence to discuss and demonstrate all aspects of drink creation and business applications using our products in their cafes. It is very evident that Matt and Bruce have very deep ties within the coffee industry. Their expertise and passion showed through in all aspects of the training I received. I will recommend this course to all the coffee industry people I contact.