Bean Business Basics | Third Edition


Image 1

740-Page Coffee Business Startup/Operational Manual

Ed Arvidson, Bruce Milletto and Victor Bogart

Are you considering opening a specialty coffee business? Do you already own an existing operation? Are you realizing the level of success you had hoped for?

Bean Business Basics is the definitive how-to manual for opening and operating a retail specialty coffee business. The third edition has been thoroughly updated and expanded to meet the needs of today's specialty coffee entrepreneur. Thousands of copies of the first and second editions have been sold since the book's original publication in 1997.

Highlights of the new edition include four new chapters and  thorough updates of existing material. Financial data contained within the book has been reassessed, making this book a true operational manual.

Bean Business Basics was written by the professionals who have consulted and trained thousands of gourmet coffee bar employees across the country and around the world. Buying this book is like purchasing tens of thousands of dollars of consulting services.

Some of the book's 44 chapters include:

  • Coffee Trends
  • Proper Brewing Principles
  • Basic Espresso Bar Beverages
  • Selecting the Right Coffee & Roaster
  • Ordering, Handling and Storing Coffee
  • Your Financial Resources
  • Finding a Great Location
  • Codes, Permits and Red Tape
  • Negotiating a Lease
  • Design and Construction of your Coffee Bar
  • Planning your Coffee Bar Menu
  • Choosing and Buying Equipment
  • Operational Systems
  • Hiring and Managing Employees
  • Marketing your Coffee Business
  • Record Keeping
  • Budget and Cost Controls
  • How to Achieve Profitability

Bellissimo received an email from a business and economics professor, Kevin Boyd, who is starting his own espresso business:


Thanks so much for writing Bean Business Basics. While I've never spent that much for a book before, I've never received as much value per dollar spent either. Your book is clear, concise, informative and eye opening. I honestly can't understand how anyone could even consider entering the specialty coffee business without first reading your manual [although I've seen plenty of sad examples of those who have].


Bean Business Basics is a comprehensive and detailed study of the business side of the specialty coffee industry. This excellent instructional manual should be purchased and carefully studied by anyone investigating the opportunities of opening a coffee cafe, coffee kiosk, or espresso cart. A small investment in your education can yield huge dividends in your operating results.
Ted R. Lingle | Former Executive Director | Specialty Coffee Association of America 

Read it and don't weep! Armed with the information in this manual, success in the specialty coffee business will be a breeze. Whether new, existing, or adding specialty coffee to your food service operation, this book makes great sense. Congratulations to Bellissimo for finally pulling together all the information one needs.
Ward Barbee | Former Publisher | Fresh Cup Magazine 

Finally, the coffee business made clear! Bruce Milletto and Ed Arvidson aren't trying to be coffee gurus...but that is what makes them the common sense gurus of coffee business management. This book is clearly the first choice I would recommend to anyone starting in the coffee business. Before the business plan, bank meetings, visits with equipment vendors, read this book! No existing text is as comprehensive about both the business and the bean, telling you in plain English what you need to succeed. This is the definitive coffee business text.
Kevin Sinnott | Publisher | The Coffee Companion